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    <loc>https://www.linahimpel.net/blog/warum-ich-mir-als-grnderin-am-anfang-jedes-quartals-bewusst-zeit-nehme-amp-wie-du-das-auch-machen-kannst</loc>
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      <image:title>Blog - Warum ich mir als Gründerin am Anfang jedes Quartals bewusst Zeit nehme &amp;amp; wie du das auch machen kannst - Du willst Sparring statt Selbstreflexion alleine?</image:title>
      <image:caption>Und falls du die Reflexion lieber nicht alleine machen möchtest: Ich stehe dir gerne als Sparring-Partnerin zur Seite. buche dir gerne einen Deep-Dive gemeinsam geht's oft leichter!  90 Minuten, 1:1, online. Wir schauen gemeinsam wo du gerade stehst und erarbeiten konkrete nächste Schritte. Mehr dazu findest du hier. Kostenloser Download: Das Quartals-Check-in Workbook Ich habe mein eigenes Check-in-Format in einem kostenlosen Workbook zusammengestellt. Du kannst es dir hier herunterladen, ausdrucken oder digital ausfüllen und direkt losstarten.</image:caption>
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      <image:title>Blog - Logo oder Branding – was ist der Unterschied und was brauchst du als Gründerin wirklich? - Aber was ist jetzt eigentlich Branding?</image:title>
      <image:caption>Stell dir eine Pyramide vor. Ganz unten, als Fundament, stehen deine Werte, deine Mission, dein Purpose. Wofür stehst du? Warum gibt es dein Business? Was treibt dich an? Darauf baut alles andere auf: deine Positionierung, deine Zielgruppe, deine Markenpersönlichkeit. Wenn deine Marke eine Person wäre, wie wäre sie? Laut oder leise? Direkt oder eher zaghaft? Mutig und empowernd oder eher professionell auf Abstand?</image:caption>
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      <image:title>Blog - Wie wähle ich die richtigen Farben für mein Business? - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:title>Blog - Wie wähle ich die richtigen Farben für mein Business?</image:title>
      <image:caption>Kurz zusammengefasst Starte bei deinen Markenwerten: was soll deine Marke auslösen? Denke an deine Zielgruppe: welche Farben sprechen sie an und treffen sie dort, wo sie sind? Heb dich ab: schau, was in deiner Branche gemacht wird, und wähle bewusst. Bleib konsistent: eine Farbwelt, die du konsequent nutzt, wird erkennbar. Hör auf dein Bauchgefühl: du musst dich damit wohlfühlen. ─────────────── Du möchtest deine Farbwelt nicht dem Zufall überlassen? Im Brand Deep Dive arbeiten wir gemeinsam heraus, welche Farbwelt zu dir, deiner Marke und deiner Zielgruppe passt – strategisch und mit einem klaren Gefühl dafür, was dich sichtbar macht.</image:caption>
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